Beauty Basics: The Purpose of Makeup and the Different Kinds

Hi guys, today I am here to bring you the second edition of Beauty Basics! If you missed the first one on learning about your face and makeup terminology than click here. Today I am going to be teaching you the purpose of makeup and all the different kinds. I hope you all are enjoying this series and are learning something from it. Thank you so much for reading, wishing you nothing but happiness this week. With love, McKenz.


Foundation: Foundation comes in all different shades and formulas. It’s purpose is to add a somewhat heavy coverage that will cover all discoloration and blemishes.

Tinted Moisturizer or BB Cream: Tinted moisturizer and BB Cream are essentially the same thing. The purpose is to provide a light weight coverage to even out one’s skin tone. Although, it is not promised to cover any blemishes, just provide an even base.

Concealer: Concealer comes in many different forms, some is meant to cover under eye circles and others are solely meant to cover up blemishes and imperfections.

Face Primer: Face primer ensures that your makeup lasts as long as possible and allows your face makeup to live up to its full potential.

Bronzer: Bronzer is usually bought two shades darker than your skin tone and is used to warm up your complexion and leave you looking sun kissed.

Contour Powder: Contouring is the hottest new makeup trend that is supposed to make your face appear thinner and cheekbones more defined.

Powder: Powder sets your concealer and/or foundation so that it stays in place throughout the day.

Highlighter: Highlighter is used on the high points of your face so you’re left glowing when the sun hits.

Blush: Blush is an easy way to bring life back into your face, it comes in color ranges from peach to plum. Blush comes in cream, powder, mate, and sparkly. If you want the sun to reflect your cheeks when they hit the light, then reach for a sparkly one.


Foundation vs. Tinted Moisturizer: Foundation provides a heavy coverage that covers blemishes and redness and is guaranteed to last a long time and a tinted moisturizer provides a light coverage that evens out one’s complexion.

Under eye concealer vs. blemish concealer: This is pretty self exploratory. Under eye concealer cancels out the veins and redness under your eyes and blemish/stick concealer covers up blemishes and imperfections for a heavier coverage.

Loose powder vs. pressed powder: Loose powder is generally put into a container with holes in it; it’s very airy and isn’t easy to pack into your face. This one is translucent which means it can be used on all skin tones and provides no pigmentation. It is just provides a matte finish and removes any shine. On the other hand, pressed powder is easily packed into your face for a full coverage.

Powder blush vs. cream blush: Powder blush is usually used for a lightweight look, cream blush is generally heavier and should be used if you have a lot of matte products on your face to add some different textures and ensure you don’t look like a cake face.

Contour vs. bronzer: Contour is used to define cheekbones and make your face appear thinner. Bronzer makes you look like you have a light glow and can be applied nearly everywhere like a powder to warm up your complexion.

Matte Finish vs. Dewy Finish: Matte products leave you looking completely unshiny where as a dewy finish will leave you looking slightly damp and with a healthy, “I was just outside during summer” look.


Eye Primer: Eye primer allows your eye shadow to live up to it’s full pigmentation and lasting abilities.

Base: A base is usually put on after primer and has a tacky like formula that allows your eye shadow to stay even longer. I also find that adding a base makes my eye shadow really pop and look extremely pigmented.

Eye shadow: Almost everybody knows what eye shadow is. It’s color that you put onto your eyelids and probably used in the color blue when you were six years old. Eye shadow is my favorite makeup product of all time. There are endless combinations and colors which is what I love most.

Mascara: Mascara does three different things. It can volumize, lengthen, or separate your lashes. A mascara that does all three is what you should be looking for. Mascara is different for everyone, so if you find one that works for you, hold onto it.

Eyeliner: Eyeliner can darken up a look and easily thickens the lash line and/or lash band.

Eyebrow pencil: Eyebrow pencils are just like pencil eyeliners. You can easily fill in the sparse areas of your eyebrows and a pencil is the easiest and most efficient way to over draw your eyebrows if you are trying to reshape them.

Eyebrow gel and powder: Eyebrow gel keeps your eyebrows in place the whole day and eyebrow powder keeps your brows lightly filled in.

Stick base vs. cream base: Cream bases are very thick and tacky. This is what I use every day to keep my shadows lasting long. Stick bases are a lot more blendable but are less pigmented. I love these most for costume makeup tutorials.

Liquid Eyeliner vs. Pencil eyeliner: Liquid eyeliner is best if you’re trying to achieve a wing and is used on the upper lash line. Pencil eye liner is super creamy and is worn on the tight line and the water line. I don’t recommend this on your top line unless you’re going for a sloppy more smoked out look.

Brow gel and powder vs. brow pencil: Brow gel and powder keep your eyebrows in place all day and lightly filled in. Brow pencils are the easiest way to draw on your eyebrows and re-shape them. I usually use this for a more dramatic makeup look.

Mascara: Separating vs. volumizing vs. lengthening: All mascaras do different things. I recommend a volumizing mascara for a dramatic look, lengthening to darken up the look and bring as much attention to the eyes as possible, and a separating mascara for a natural look.

Matte eye shadow vs. sparkly eye shadow: Matte eye shadows have a flat finish and create a neutral look where as sparkly eye shadows create lots of definition and guarantee for attention to be brought to your eyes first.

Lip exfoliate: Lip exfoliate gets rid of all the dead skin cells and leaves your lips feeling soft and rejuvenated. My favorite is the mint one from Lush.

Lip balm: Lip balm simply moisturizes your lips and heals them.

Lipstick: Lipstick has lasting color with a thick formula. My favorite brands are Essence and Maybelline. I love wearing a nude lipstick with a gloss for an easy wearable look for school.

Lip stain: Lip stains are lipsticks that stain your lips for hours and won’t come off when eating or drinking.

Lip gloss: I have an obsession with lip gloss. I love the heavy coating it leaves on my lips and the shiny look it provides rather than a matte.

Lip liner: Lip liner prevents your lipstick from bleeding onto your skin throughout the day.

Lipstick vs. Lip pencil: Lipstick comes in stick form where as lip pencils are in pencil form and are easier to apply and have a much longer wearing time.

Matte Finish vs. Satin Finish: Matte finishing lip products have a flat look to them without any shine and satin finishing products are glossy, often sparkly, and allow your lips to appear plumper and more full.





3 thoughts on “Beauty Basics: The Purpose of Makeup and the Different Kinds

  1. I enjoy reading your amazing blog and following your insta! It gives me great ideas for my daily outfits, hair and makeup ! Could you please talk about jewelry more ? Like when to wear gold or silver, or how many bracelets to wear or how little. Also maybe more make up ideas for beginners like me ! Thanks so much ! -Ard

    Liked by 1 person

    1. Thanks so much girly I appreciate all your feedback! I would love to talk more about these things and can def incorporate them into future blog posts, until then check out my Beauty Basics series for some help on beginners makeup :,) thank you again!!!


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